To list branded products on the Government e-Marketplace (GeM) portal, obtaining brand approval is a critical step. Here’s a detailed guide on the process:
the Class should be relevant to the GeM Category in which you are applying the brand. Download and attach the report from the website or attach a screenshot showing brand name and class with the request to submit as proof
Copy of the trademark registration certificate.
If you are not the OEM of the brand, you can submit a letter on the OEM's letterhead clearly mentioning the brand name and authorization given to you by OEM to transact in the brand's products. OEM's contact details like contact person, email (on OEM domain) should be included on the letter.
Scanned copies of any Government orders you have fulfilled in the past showing the products of the brand as order items. The brand name should be clearly visible on the order document
Trademark Certificate (mandatory):
Deemed Original Equipment Manufacturer (OEM) status on the Government e-Marketplace (GeM) portal is granted to sellers who are not the original manufacturers but have significant control over the product’s design, quality, and branding. This status allows sellers to list and sell products as if they were the OEM.
To qualify for Deemed OEM status, sellers typically need to meet certain criteria, such as:
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