Brand Approval – GEM Expert

Brand Approval on GeM Portal : A Step-by-Step Guide

To list branded products on the Government e-Marketplace (GeM) portal, obtaining brand approval is a critical step. Here’s a detailed guide on the process:

Navigate to Brand Approval Section

Login to GeM Portal
go to your seller dashboard
Catalog - Product - Search My Offerings
Find your Product Category in the Marketplace
IN GENERAL INFORMATION SECTION
COULDN'T FIND YOUR BRAND ? CLICK HERE TO ADD

Upload Required Documents

Trademark Registration Proof

the Class should be relevant to the GeM Category in which you are applying the brand. Download and attach the report from the website or attach a screenshot showing brand name and class with the request to submit as proof

Trademark Certificate

Copy of the trademark registration certificate.

OEM Authorization letter

If you are not the OEM of the brand, you can submit a letter on the OEM's letterhead clearly mentioning the brand name and authorization given to you by OEM to transact in the brand's products. OEM's contact details like contact person, email (on OEM domain) should be included on the letter.

Govt. Order copy

Scanned copies of any Government orders you have fulfilled in the past showing the products of the brand as order items. The brand name should be clearly visible on the order document

Applying for OEM Dashboard

Trademark Certificate (mandatory):

Trademark Status should be Registered
Trademark Class should match the category in which you are applying for OEM Dashboard. You can verify the class on the IP India website.
Brand on Trademark Certificate should match the brand for which you are applying for OEM Dashboard
Organisation name on Trademark Certificate should match organisation name on GeM

Deemed OEM on GeM Portal: Understanding and Benefits

What is Deemed OEM ?

Deemed Original Equipment Manufacturer (OEM) status on the Government e-Marketplace (GeM) portal is granted to sellers who are not the original manufacturers but have significant control over the product’s design, quality, and branding. This status allows sellers to list and sell products as if they were the OEM.

Eligibility Criteria for Deemed OEM Status

To qualify for Deemed OEM status, sellers typically need to meet certain criteria, such as:

Control Over Product Design and Quality: Sellers must demonstrate significant control over the product’s design, specifications, and quality control processes.
Brand Ownership or Authorization: Sellers must either own the brand or have proper authorization from the brand owner to act as the Deemed OEM.
Compliance with Standards: Products must meet the necessary regulatory and quality standards.

GeM Services for Godrej Nirmaan Seller

We offer specialized GeM services tailored for Godrej Nirmaan sellers, encompassing comprehensive support from registration and brand approval to product listing optimization, bid participation strategies, and order management. Our expertise ensures seamless navigation of the GeM platform, compliance with regulations, and effective market engagement, empowering Godrej Nirmaan to enhance their visibility and succeed in government procurement.

Expert guidance and support for registering, listing, and managing products on the GEM portal.

We offer the best prices for all sellers, ensuring maximum profitability and market competitiveness.

Our team of professionals is available to assist with any queries or issues related to the GEM portal.

Regular training sessions to help sellers understand and utilize the GEM portal effectively.